Pengaruh Corporate Social Responsibility (CSR) terhadap Citra (Survei pada Warga Rw 2, Kelurahan Panjang Jiwo, Kecamatan Tenggilis Mejoyo, Kota Surabaya yang Tinggal di Sekitar PT Vitapharm)

摘要

This study aimed to describe and analyze the effect of simultaneously or individually of Community Support variable, Environment variable, and Products variable to Corporate Image variable. This research used explanatory research with quantitative approach. Documentation and data collection used a questionnaire that distributed to 72 respondents, that is RW 2 Society, Panjang Jiwo Subdistrict, Tenggilis Mejoyo District, Surabaya City who lived around PT Vitapharm. Multiple linear regression analysis used in this study. The results of this study indicate that the Community Support variable, Environment variable and Product variable simultaneously affect the Corporate Image variable. The study also found that Community Support variable did not have significant impact and Environment variable and Product variable significant effect on the Corporate Image variable.